The Neocloud Cartel: How the AI Industry Started Renting Compute From Itself

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TL;DR

AI companies increasingly rent compute from each other, forming a cartel dominated by Nvidia. This shift decouples ownership from use, raising questions about market power and fragility.

In 2026, a small group of AI companies are now renting their compute infrastructure from each other, rather than owning it outright. This shift, driven by a GPU shortage and the rise of ‘neocloud’ hyperscalers, has created a network of interconnected firms centered around Nvidia, which holds significant control over the supply chain. The practice of leasing compute has decoupled ownership from use, which has implications for industry dynamics and market stability.

The AI industry now relies heavily on renting compute resources from specialized firms known as ‘neocloud’ hyperscalers, such as CoreWeave, Meta, and others. In 2026, xAI, a frontier AI lab, leased its supercomputer to competitors like Anthropic and Google, marking a notable shift where even labs become landlords. This rent-based model emerged due to a GPU shortage in 2024–25, which made owning hardware less feasible and leasing the primary method for scaling AI training.

Behind the scenes, a small circle of companies—including Nvidia, Microsoft, Amazon, and venture-backed firms—finance and control much of this compute. Nvidia, in particular, has a significant share of the market, with estimates that about 70% of AI compute spending flows to Nvidia, which also holds equity stakes in many of these firms. Nvidia’s investments, including a $100 billion fund for OpenAI, and its control over chip allocations, give it considerable influence over the entire AI infrastructure supply chain.

This interconnected financing and leasing system creates a ‘chokepoint,’ where access to GPUs and compute capacity can be influenced by contractual and supply decisions made by Nvidia and other key players. The result is a market where access is controlled by a limited number of firms capable of making large investments and managing supply chains.

At a glance
reportWhen: ongoing, with developments emerging in…
The developmentIn 2026, a small circle of AI firms, led by Nvidia, are now renting compute from each other, creating a tightly controlled cartel that shapes industry power.
The Neocloud Cartel — The Control Series, Part 2: Compute
AI Dispatch · The Control Series · Part 2
Chokepoint 02 — Compute

The Neocloud Cartel

Almost no one racing to build AI owns the machine it runs on. They rent — increasingly from each other — and the money loops back to one chip maker that’s also an investor in nearly everyone at the table.

The loop — money, chips & credits circle a dozen firms
invests ~$100B commits ~$1.15T buy GPUs + equity stakes NVIDIA the chokepoint THE LABS OpenAI · Anthropic CLOUDS & CHIPS CoreWeave·Oracle·AMD ↻ each deal lifts the next one’s value
If it seems circular — it is.
Who actually holds the choke
01 · Upstream
Nvidia takes ~$35B of every $50B/GW
Captures most of every buildout dollar, holds equity in the buyers, and controls chip allocation in a shortage.
02 · The landlords
Rent means someone else’s terms
xAI’s lease reportedly lets Musk reclaim compute if Claude “harms humanity.” CoreWeave drew 77% of revenue from 2 customers.
03 · The financing
Suppliers fund their own buyers
Nvidia invests in OpenAI; AMD hands it warrants; Nvidia+MSFT back Anthropic $15B. The money never leaves the circle.
~$3T
datacenter spend ’25–’28 — half on private credit
−$74B
OpenAI projected operating loss, 2028
~3%
of consumers actually pay for AI
−60–75%
H100 rental rates from peak — commoditizing
The take

The cartel isn’t a conspiracy — it’s the endpoint of extreme capital intensity, real scarcity, and one dominant supplier. But the same circularity that makes it powerful makes it a fuse: each cancelled order is someone else’s missing revenue. Don’t be a price-taker at the bottom of a loop you don’t control — own your inference, keep an open-weight fallback, diversify silicon.

Sources: SpaceX filings; TechCrunch; The Register; Bloomberg; CNBC; Reuters; SemiAnalysis; McKinsey; Morgan Stanley; FT (2025–Jun 2026). Figures are reported commitments, often multi-year, not cash on hand.
thorstenmeyerai.com · 02 / 06

Implications of a Concentrated AI Compute Cartel

This development indicates a shift in control of AI infrastructure from ownership to leasing, with a small group of firms, led by Nvidia, holding significant influence over the industry’s development and access. The concentration of power may impact competition, pricing, and innovation, potentially affecting smaller players in the market. Additionally, the circular financing and dependency within this system introduce potential vulnerabilities, as disruptions or policy changes could impact the stability of the supply chain.

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Rise of the ‘Neocloud’ and Industry Consolidation

The trend toward renting compute began in response to the GPU shortage of 2024–25, which made hardware ownership less practical for many AI labs. The emergence of ‘neocloud’ hyperscalers like CoreWeave provided alternative, scalable compute services. Major tech companies like Meta and OpenAI have invested heavily in these providers, reinforcing the leasing model. Nvidia’s strategic investments and control over chip supply have established its central role, transforming the industry into a network of interconnected firms involved in financing, supply, and usage of compute resources.

“The cost of a gigawatt of AI data center is roughly $50 billion, with about $35 billion flowing to Nvidia.”

— Jensen Huang, Nvidia CEO

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Unclear Risks and Potential Disruptions to the Cartel

The extent to which this tightly controlled system is vulnerable to regulatory actions, supply chain disruptions, or shifts in industry dynamics remains uncertain. The interconnected nature of the financing and leasing arrangements presents potential risks, but specific vulnerabilities are still under assessment. The resilience of this system in the face of external pressures is an area for ongoing observation.

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Next Steps for Industry Control and Market Evolution

Industry analysts anticipate increased regulatory scrutiny of the concentration of compute control. Nvidia’s dominant position may face challenges from new suppliers or technological innovations. Smaller firms might explore alternative approaches, including direct ownership or new architectures, to reduce dependence on existing supply chains. Monitoring these developments will be important to understanding future trends in AI infrastructure and industry structure.

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Key Questions

How does Nvidia control the AI compute market?

Nvidia influences the market primarily through controlling chip supply, holding equity stakes in key firms, and managing allocation policies that determine access to GPUs, thereby shaping the availability of AI infrastructure.

Why are AI companies renting compute instead of owning it?

The GPU shortage of 2024–25 made hardware ownership less feasible for many organizations, and leasing provided a flexible and scalable alternative for accessing compute resources without large upfront investments.

What risks does this concentration pose?

The concentration of control creates potential vulnerabilities, including supply disruptions and market dependencies, which could impact the stability and resilience of the AI infrastructure ecosystem.

Could this cartel-like structure be broken up?

Potentially, through regulatory measures, technological innovation, or entry of new competitors, but currently, the industry remains largely centered around Nvidia and its associated firms.

Source: ThorstenMeyerAI.com

This content is for general information only and is not financial, tax or legal advice. Consult a qualified professional for decisions about your money.
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